Perspectives on Connected Innovation and Collaboration

Don Smith’s Sabbatical Insights

Interview with OptumHealth

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unhOptumHealth, a subsidiary of UnitedHealth Group, provides personalized health management solutions and makes health care more accessible for its consumers. One of Optum’s main communication channels with consumers is via its core websites,  like MyCancerHub.com. OptumHealth actively engages users in conversations and provides digital spaces that help them connect with other users, experts, and professionals.

OptumHealth’s interactive team, builds collaborative websites that are flexible, scalable, and versatile. It’s important for consumers to not only have a rich experience on sites  like MyCancerHub, but an easy to use community that facilitates connection during challenging times. Similar to Caring Bridge, MyCancerHub provides multiple resources for those individuals just diagnosed with cancer, living with cancer, and caregivers. The site also provides an “Ask a Nurse” feature which connects users with health professionals. MyCancerHub encourages patients and caregivers to share stories, learn more about their condition, and exchange emotional support with each other.

Optum also provides digital services for professional communities. In one example. a 6,000 member nursing community had a business objective to build a culture of retention. By building a on-line nursing community, Optum was able to improve retention for this nursing community by allowing nurses to make valuable connections with each other, thereby upping sentiment and retention.

OptumHealth’s successes and best practices are now being considered by its parent company for use in other areas of United Health, including possible internal applications behind the firewall.

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Written by Donald Smith

March 17, 2009 at 1:42 pm

Posted in Benchmarks

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