Search Insights with Lee Odden

I had the honor of meeting Lee Odden yesterday at a local Wayzata restaurant for lunch. Lee is the CEO of TopRank Online Marketing and a thought leader in the spaces of search and social media. His blog, TopRankBlog, is  highly regarded and considered one of the best in web-tech.

Lee and I talked about the true value of search. Its predictive qualities, and rich data flows. Lee’s using search in new ways to strengthen his business model and keep ahead of the competition. I’d like to learn more about search’s role in identifying knowledge gaps and how organizations can use search to strengthen collective intelligence.

I tapped Lee as a consumer/customer and asked his thoughts on the use of social media in the food industry. What would he like to see in the space? Lee’s response touched on crowdsourcing a la MyStarbucksIdea but really honed in on trusted on-line spaces for kids. Lee mentioned a need for parents to trust social sites for kids and that trusted brands could provide parents that needed comfort and security.

As a parent of two children who will soon engage in web 2.0, I couldn’t agree with Lee more.

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