Twitter ROI

I recently quipped to close colleagues that my sabbatical would not have materialized if it wasn’t for the new networks I was able to build through Twitter.  During the last six months, Twitter connected me to leading interactive marketers, strategists, users, practitioners, and vendors in the New Media (Web 2.0) space for nothing but a little time invested. Recently, I stumbled upon a great Tweet that summarized, by comparison, the value of Twitter.

“Facebook is all about reconciling past relations, whereas Twitter is designed to make new ones. Quickly.” -@smashadv

Twitter opened new markets for my research and continues to turbo charge my thinking each day. For the most part, Twitter is a feeding ground for those who like to communicate, debate, connect and collaborate. It’s my broadcast channel, crowd-sourcing mechanism, and newspaper all-in-one.

Cisco Systems talks about leveraging the “network as platform” as a growth strategy for their business. I built a high value Twitter network in little time. Now it’s time to leverage my network for personal and organizational growth.

I leave you with a final thought from Matthew Christian, a friend of mine from the Arete Initiative at University of Chicago:

Collaboration should create synergies and change the way both collaborators think–creating innovation. That’s the power and potential.

Advertisement